Conveying a company’s message on the internet can sometimes be more challenging than one might think. Some questions to think about when constructing your company’s web site should include:

* How is your company’s core message repesented while also providing for continuity and growth throughout a company’s web site?
* How can you optimize offline marketing efforts with online presence? Have you used RSS (Really Simple Syndication) in your communications?
* How can you optimize your online presence?
* Technology solutions for newsletter broadcasts and online archival.

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